There’s just something about seeing your name, favorite quote, or childhood memory on a physical item. That feeling of personalization on a t-shirt you love or a piece of jewelry you cherish is authentic and un-replicable. It’s for those reasons that personalized and custom listings do so well on Etsy! Here’s our ultimate guide on:
While adding the option for a personalized product on Etsy isn’t very hard, there are some complications as you branch out into different niches because a simple slogan on a hoodie is much easier to set up than a custom painting request. Read below to find out more on how to add personalization to your Etsy listings, why it’s a good idea to personalize items, and the best products to sell on Etsy in 2022!
You may have noticed that some of the biggest Etsy shops offer personalized product options. In fact, the current number one and number three stores by order volume offer customizable listings:
#1 on Etsy: CaitlynMinimalist – Over 1.5 Million Individual Sales
#3 on Etsy: ModParty – Over 1.2 Million Individual Sales
So why is that?
Well, the answer is simple really. People LOVE unique and original items that feel authentic and genuine. Everyone wants something that is their own and one of a kind. Whether it’s their initials on a bathrobe or their favorite movie tag on a bumper sticker, people want personalized products.
You can continuously market custom items with new product options and categories that all feed into your brand so there is huge potential for returning customers.
The best part is that personalized products can be marked up significantly and be sold at higher rates than say the same product that is mass-produced. So you may end up having fewer orders but much higher profit margins than say if you were to sell cheap at volume.
When you add a listing to Etsy it becomes active on your shop as a regular listing so you will have to go to your Shop Manager in order to allow for the option of personalizing items.
To enable personalization on Etsy.com:
To do the steps above in bulk for more than one listing you will have to check all of the boxes for the listings you want to add personalization to then click “Editing” then “Edit” personalization and follow the rest of the steps above. The only difference is that when you are done instead of “Publish” you hit “Apply”.
Sometimes, simple guidelines just won’t do so you have to get creative. This may mean that you have to set check the “Optional” box and work around “Guidelines”.
Here are some ways you can allow customers to personalize items with real business examples:
So while you can’t upload custom artworks on Etsy directly, there are creative ways in which you can still allow customers to send their designs, notes, and instructions in order for you to fulfill their order.
Before we get to what personalized products you should sell in 2022, let’s quickly go over some of the expectations Etsy has with custom orders.
A few more things to keep in mind as you begin to offer personalized products:
Pro Tip: You may want to set a few policies of your own like no returns or exchanges on already personalized items as you will have a difficult time trying to resell these.
The moment you’ve been waiting for! What customizable products should you sell in 2022?
We’ve broken it down into three categories for you:
Read below to find out more.
There’s nothing wrong with going into a proven industry and putting in your unique touch. While there is a big market for the following personalized items, there is also high competition so it will be difficult to stand out.
Most of the examples above are also easy to fulfill which may be why so many choose to focus their brand around clothing, mugs, and stickers. You can easily integrate your Etsy shop with a print-on-demand network that will connect you with hundreds of print providers able to fulfill and send your orders for you!
Let’s talk about products that are really sought after but will require more work from you. The good news is, you can really extend your margins here and grow your bottom-line through increased Etsy traffic and high conversion rates.
A simple but effective way to customize something people love to use.
You can allow customers to choose from various fonts that they would like their text engraved in on the front and inside of their notebooks.
Personalized jewelry sales have not peaked yet and are continually on the rise.
These make fantastic gifts and there is a lot of room to set yourself apart from the competition especially when you offer different materials (gold, rose gold, white gold, silver, bronze, etc.).
2022 is going to be the year of weddings for many people because of how many parties and events had to get canceled and postponed through 2020 and most of 2021.
Not to mention, people are willing to spend a lot on weddings without questioning the price!
Sell personalized wedding rings, invitations, gift baskets and so much more!
This is one of those where you actually have to be a creative and not just an entrepreneur on Etsy.
Lucky for artists and painters there is a huge market for original and custom portraits and paintings. If you have a unique style, people will be more than happy to send in pictures of themselves, their family members, or spouses to get personalized portraits done.
You may have to give a price range based on the number of figures and size of the canvas which you can set in Etsy.
Like wedding items and accessories, baby products do so well in the personalized Etsy niche.
Baby’s first blanket can have his or her initials sewn in or their name as a sticker for their favorite bottle. The possibilities are really endless!
Ok, for the final section on what personalized items you can list on Etsy let’s talk about some products that do very well as regular listings but could potentially be huge and customizable items.
Candles are huge on Etsy and other e-commerce platforms.
While Sellers both mass-produce and hand-make candles, very few offer personalized options.
You could have customers fill out their favorite phrases and motivational quotes to be placed on the outside of candles or even put in little fire-proof momento inside of the candle while the wax still hasn’t set that way when it burns the products inside will reveal.
The plant niche on Etsy saw a huge jump in sales as people had to stay at home and work from their houses.
If you could somehow manipulate popular plants to grow in a certain order, letter, or shape then you may just have a popular customizable plant shop on Etsy.
Gift boxes and food hampers already make up a large Etsy category, but you could take it a step further and personalize based on the event being celebrated or the person it’s being gifted to.
Have a questionnaire that people can fill out answering basic questions that will indicate to you what sorts of cheeses, chocolates, and jams they may enjoy so that each hamper or gift box is unique to the person receiving it!
Personalization is a category that does very well on Etsy and could work out in your favor. Hopefully, you learned something in this article that will help you in your Etsy Seller journey. To grow your personalized Etsy store contact us today for data-driven keyword optimization that your competitors don’t know about!