Video is expected to make up most of the internet content in a few years which is also true for e-commerce stores. In fact, having video content on an online shopping platform like Etsy is a great way to create more interest around a brand and product as well as increase conversion rates organically. Creating and uploading Etsy product videos is as easy as one, two, three. So here is:
How to Add Videos to Your Etsy Listings.
To add a video on an Etsy listing simply go to your “Edit Listing” page and select “Add Video” then click “Upload Video” to finish adding an Etsy product video.
Simple enough right? That’s because it is! Of course, Etsy does have some rules and best practices around video uploads which can significantly impact your traffic and conversion rate on Etsy. Read below to find out more on how to shoot, edit, and add videos to Etsy and why you actually need to do so in order to increase revenue!
Adding a listing video is not different from adding a product image to Etsy.
Once you have uploaded your product video to your Etsy listing you can crop the video by:
Those are the steps behind adding a video on Etsy; however, for more information on aspect ratio, size, resolution, and more read below.
If you try uploading a large video file and Etsy doesn’t seem to let you, then you may have a video sizing problem.
Etsy has a maximum video file size of 100 MB. Truthfully, this is not a lot and it is often difficult to work around because most videos are rather large, even short ones.
Luckily, there are plenty of free compression tools available online that won’t necessarily lower the quality of your video but will make the file size smaller.
If you decide to go down that route, then know that Etsy accepts the following video formats:
One thing to keep in mind as well is that your video will have to be between 5 and 15 seconds long. Anything less than 5 seconds or longer than 15 seconds will give you an error on Etsy when you try to upload your listing video.
This may not seem like much but it’s an optimal window to keep your customers interested and show off your products in a fast and efficient way.
Etsy recommends filming your videos in 1080 HD at 30 FPS which is supported by most modern smartphones.
Now let’s talk about what’s on everyone’s mind, aspect ratio.
A great rule of thumb, something that Etsy promotes as well, is to have your listing video be the same size and ratio as your product image that way your Etsy shop looks cohesive, organized, and aesthetic.
So, both your video and product photos should have an aspect ratio of 4:3 (or 3:4). You can also choose to use a different option like a square format.
If you shoot your video with your phone you may notice that the default settings are 16:9 (or 9:16) so you may have to change that in settings or edit your video before uploading to Etsy. Luckily, you can edit your listing videos right in your Etsy shop but more on that below.
Most smartphones are perfectly equipped with the necessary tools to both shoot high-quality videos and edit them.
Having a beautiful and minimal setting, solid lighting, and a stable shot framed well is all you really need!
Here are the steps you should take when shooting videos with your phone:
To edit your videos, you can do so through Etsy or with apps on your phone including, VideoLeap, iMovie, Final Cut Pro, Splice, LumaFusion, and so many more most of which are free to try!
Having a video on Etsy is an option but one that you should exercise seriously!
Videos are a fun way to showcase your products and build interest among potential customers. They are also a great tool to boost traffic and ultimately increase your conversion rate (boosting your Etsy SEO).
Here are 3 reasons to have videos on your Etsy listings:
There you have it! Uploading videos on Etsy to spice up your listing is not only easy but very effective. If you are looking to really take your Etsy shop to the next level and exponentially grow your business, then get in touch with us today.