The party niche has always been big on Etsy. For years now sellers have listed all sorts of party paraphernalia including things like decorations, flowers, and custom calligraphed invitations on the Etsy marketplace. With the rise of digital downloads and printables the party niche has seen a massive boost in sales especially for things like invitations and birthday cards.

How to Make And Sell Printable Invitations and Birthday Cards on Etsy? To sell printable invitations and birthday cards on Etsy you can use free design tools like Canva to easily create printable files and using keyword optimization list them on Etsy’s marketplace.

Sounds simple enough but where people struggle oftentimes is when it actually comes to creating the printable files or generating their first sales on Etsy. The good news is that you’ve landed on the right article! Let’s go into detail on how you can get started in the printable part niche on Etsy.

What Are Printables On Etsy?

Before we actually get into the nitty gritty let’s unpack what printables and digital downloads actually are.

Now if you are familiar with most of the basics go ahead and skip to the next section otherwise stick around for a quick overview.

In the past if you needed a wedding save the date, New Year’s Eve party invitation, or Birthday card you would have to go to the store or contact a part planner or agency for custom-created products.

You could also go onto Etsy and find nifty designs of invitations and cards made by some really creative people.

The only problem with custom-created designs is that they are both expensive and time-consuming.

You don’t always need a beautifully calligraphed birthday invitation. And sometimes you need a Star Wars themed Birthday Card on the fly and don’t have time to wait for a specific design.

You need something affordable and you need something now.

In come printables and digital downloads.

Your First $1,000 Selling Digital Downloads on Etsy | Sale Samurai

Digital downloads are basically digital files that people can purchase off of websites like Etsy and then use them as permitted by the license. In this case, digital downloads can be purchased and printed.

These printables are a fantastic passive income source on Etsy!

Entrepreneurs and creatives alike are finding niches like weddings, birthdays, and holidays and creating printable invitations and cards to be listed and sold on Etsy.

With the right research, design, and optimization sellers are making thousands of dollars of passive income with Etsy printables!

This brings us to our next section.

Can I Make Money Selling Invitations On Etsy?


Sorry, we just had to get straight to the point.

Yes of course you can make money selling invitations and other party-related printables on Etsy. In fact, people just like you are already doing so.

A quick Etsy search will reveal thousands of results.

Some top sellers are selling thousands of printables each month. In fact, in just the wedding space alone, Etsy stores have sold over a quarter of a million units with individual listings selling tens of thousands of units.

These sellers are designing invitations, wedding menus, seating chart posters, and so much more!

And it’s not just the wedding niche.

Birthdays, Christmas, New Year, and any other party you can think of have a huge demand for printables on Etsy.

The best part is that you as the seller never have to store any inventory, fulfill and ship orders, and you can sell the same exact file over and over again with no extra work!

Later on in the article, we are going to cover how you can maximize your earnings on Etsy and make sure you stand out from the crowd.

Not only that, but we will cover actionable steps you can take today to make the most of your niche research and Etsy search optimization process.

Finally, we will provide a list of party niches to help get you started and themes within the part events to really get you going selling printable invitations and cards on Etsy.

Before that, let’s actually cover how you can make these digital downloads so that customers can easily buy and print them.

How to Make Printable Files to Sell On Etsy

Arguably, the most difficult part of this process is going to be creating printable files.

The good news is that this part is very top-heavy, meaning that it only seems hard or complicated in the beginning but as you go through a few variations you start to quickly get the hang of things.

In fact, while the process of brainstorming and creating printable files to sell on Etsy may seem difficult it is in fact rather simple and most people are quick to learn.

Over a thousand entrepreneurs using our all-in-one Etsy optimization tool will tell you that once you get the hang of things creating and making printables is fairly simple.

So hang in there while you go through your first few design attempts.

That being said here’s a step-by-step guide on how to make the files for free.

Now if you have some knowledge of design tools like Photoshop, Illustrator, or even Canva, go ahead and skip to the part about selling on Etsy to maximize your earnings potential and really scale your shop.

For beginners; however, we recommend using a free online design tool like

While Canva does have a paid premium version that will give you access to some really great templates, beautiful fonts, and cool features making your job that much easier, the free version will 100% get the job done!

Designing printable files like invitations and birthday cards with Canva:

Step 1. Go to and create a free account.

Step 2. Once inside Canva, click the “Create a Design” button at the top right. You will see a drop-down with several options including “Custom Size.” You can enter specific dimensions if you would like in either inches or “px” or using the search bar you can search for specific templates like “Birthday Card” to help get you started.

Keep in mind these templates are a great place to start but if you really want to be a top seller in your niche you will eventually need to use templates only as a base and really customize your designs to fit your specific niche.

Step 3. When it comes to customizing your design you will see a panel on the left with various options like “Draw”, “Upload”, “Text”, “Elements” etc…

These are some of the tools you will be able to use. In “Elements” and “Text” you can search for specific things that you would like to include. Words like “floral”, “Disney”, and “neon” will generate results in the “Elements” section.

You can also upload your own images and content.

Step 4. Click on individual shapes, images, and text, and using the bar at the top you can now further customize each individual component of your design.

Sift through the various free fonts or using the “Edit Photo” option to access Canva’s fantastic AI tools that will allow you to instantly remove backgrounds, blur elements, or create shadows. Some of these features may only be available in the paid premium version of Canva.

Step 5. Once you are done with your design you will need to export it but before doing so you need to ensure that it is a print-ready file. Now some customers may want to print the file as is at 100% scale on their home printer.

The more than likely scenario is that they will send the files to a professional printer.

Now most print shops can easily make any file into a “printable file” but just in case you want to go above and beyond and ensure the best customer experience check out this article by Canva on how to create margins, bleeds, rulers, and crop marks on designs so that they export as truly professional print files.

That’s it!

It’s really that simple. Now again, initially this process will seem difficult and time-consuming but once you get the hang of it, it will seem like a breeze.

Not to mention, the heavy work, in the beginning, is definitely worth it when considering the fact that you can sell the same printable files over and over again for true passive income!

List of Ideas To Help Get You Started

As promised, here is a list of niches you can start exploring for your printable files of invitations and birthday cards.

Keep reading because the last section is probably the most important!

It’s where we cover how you can actually optimize your Etsy listings to be miles ahead of the competition.

List of niches and printable product ideas for Etsy:

  • Weddings
  • Birthdays
  • Holidays (Christmas, New Year, Thanksgiving, St. Patrick’s Day, Valentine’s Day, Memorial Day, Fourth of July, etc.)
  • Sporting Events (Superbowl, March Madness, College Football, etc.)
  • Baby Showers
  • Office Parties

Those are the basic parties and events you can cover. More importantly; however, you can really niche down and target specific audience segments and interests within these parties. Themes like:

  • Superheroes
  • Video Games
  • Floral
  • Pink
  • Princess
  • Race Cars
  • Monsters
  • Futuristic
  • Graffiti
  • Classic and Elegant
  • Medieval
  • Pirates
  • 60s, 70s, 80s

The list is honestly endless! There are sellers on Etsy making honeycomb themes printable wedding invitations and doing quite well.

It’s all about what customers are searching for and where demand is falling short. That’s where you find the best opportunity to make it big on Etsy. More on that in the next section.

Important Note: If you use big intellectual properties like Harry Potter, Star Wars, Marvel, etc. it may be an issue and likely copyright infringement. So just keep that in mind when creating theme-based invitations or Birthday cards.

How to Sell Invitations and Birthday Cards on Etsy

Finally, the moment you’ve been waiting for!

How do you actually go about selling printables like invitations and birthday cards on Etsy to make thousands in passive income?

Success on Etsy is not guaranteed but there are actionable steps you can take to increase your probability of success and maximize your earnings potential.

Now we can give you generic advice like create a beautiful listing with high-quality mockups to showcase your printables as well as include in-depth instructions for customers, reply to customer questions quickly, ask for reviews, etc…

This advice is timeless and will definitely help.

But everyone at this point knows that you have to have a beautiful Etsy shop and maintain great customer service.

What people don’t talk about enough is research and optimization.

Before you do any of the steps listed above like brainstorming ideas or creating designs you need to do proper research on Etsy and understand what your competitors are doing and what customers are demanding.

If you can find the sweet spot between what customers are looking for and what competitors are not selling you are in business. Because the best market to be in is one with high demand and low supply.

Now you can go about this alone and develop a strategy to understand what customers are searching for but the truth is doing this without the right algorithm is mostly a game of luck.

At Sale Samurai we provide an all-in-one Etsy SEO growth tool.

Our powerful interface will help you identify customer search volume and where sellers on Etsy are falling short.

That way you specifically create printable invitations and birthday cards with themes that customers are looking for but are mostly unable to find on Etsy.

Beyond that; however, we will also provide keyword research that will allow you to optimize your listing and use the right wording to get picked up by Etsy’s search algorithm.

An optimized listing coupled with high demand and low supply is the key to selling printables and growing on Etsy.

Get in touch with us today to get started immediately and take your Etsy shop to the next level!

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