Every person is born under an astrological sign. Whether a conversational point or something you truly believe in, zodiac signs are part of every person’s life.
There’s great demand for zodiac and astrology-related handmade products on Etsy and if you’re a seller with an interest in this niche, this post is for you.
Keep reading to find out more about the market characteristics, as well as bestselling practices and even tips on how to surpass the competition.
In order to determine the market size for the zodiac-themed handmade items on Etsy, we headed over to the marketplace and discovered that there are around 389,969 listings for the search “zodiac”. To further the scope of our research, we also typed in “astrology” and discovered that there are around 309,032additional listings.
Whether we look at “zodiac” or “astrology” as our seed keywords, the niche is certainly not as saturated as many others on Etsy. This makes it worth considering if you have unique, handmade products.
However, our research doesn’t end there. We will now explore listing saturation and search volume for some of the most relevant keyword queries that customers use to find products on Etsy.
With the assistance of Sale Samurai, we were able to identify the search volume for various keyword queries related to “zodiac” on Etsy. Notably, there is significantly lower search volume for “astrology” related items.
Here are some of the search volumes we discovered (only displaying results with a minimum of 1,000 searches):
From the above data, we can identify some interesting trends. Firstly, zodiac-related jewelry, particularly necklaces, generate the most searches with over 26,000 searches. Bracelets, rings, and charms also receive considerable search queries.
General searches for “zodiac” or “zodiac sign” also generate a significant number of queries, indicating that sellers should include these keywords in their listing titles.
Using Sale Samurai once again, we examined the zodiac-themed keywords that sellers use in their tags. Remember, Etsy allows sellers to allocate 13 tags to help rank their products on search result pages.
Here are some tags with high enough Etsy search volume:
Based on these results, we can make a few deductions.
Firstly, crystals are strongly associated with this niche, which is why many sellers use this term in their listings to cater to the high search volume and improve rankings.
Overall, zodiac necklaces, with their high search volume, also rank in the top. This confirms that buyers actively search for zodiac-related jewelry, particularly necklaces.
Additionally, there is considerable search volume for various star signs, with Aries generating the highest search volume, followed by Aquarius, Scorpio, and Gemini. Smaller search volume items relate to smaller items such as stickers.
Therefore, sellers are actively producing zodiac-related jewelry, not just necklaces, and there is an active search for these products.
As a final aspect of our discussion in this section, we explored the lowest, highest, and average prices in this niche. The prices are quite competitive and reasonable.
Here’s what Sale Samurai showed us for this category of items:
We’ve identified two Etsy starsellers who have priced their items near the average and have done well with their listing optimization process.
Here are the two sellers under the spotlight:
So, what have these sellers done right to attract an audience?
Let’s start with keywords. Both sellers have used the high-search-volume term “zodiac”. They’ve also added the names of star signs and the word “crystal” to cater to the high-search-volume queries.
They have also incorporated additional related keywords such as “birth flowers,” “constellations,” “tarot card,” and “gift.” By encompassing a broad range of potential searches that Etsy customers may be looking for, they have created crisp and catchy titles.
In terms of pricing, both sellers’ items are slightly above the average of just over $14. However, at the time of preparing this article, both sellers had activated different types of discounts, bringing their prices closer to the average mark.
It’s important to consider pricing around the average, as these two sellers have done, since it’s a proven strategy for generating consistent sales.
Regarding images, only one of the sellers, Eagle Crystals, has maximized their image real estate on Etsy.
The other starseller has opted to use only seven images. Eagle Crystals has also included a catchy video to enhance visibility, generate interest, and potentially drive sales.
With all this in mind, there are a couple of best practices that we can extract from these bestsellers. These practices will help your products rank higher and gain more visibility.
It appears that the most sought-after zodiac-related handmade items on Etsy are necklaces, bracelets, chains, and charms. With this in mind, if you run a shop that can cater to this demand, you’re in luck.
That’s because Etsy offers both buyers and sellers an excellent opportunity to meet each other.
Of course, it will be necessary for you to do your research when entering this niche.
With Sale Samurai, that becomes a breeze. For a monthly subscription of only $9.99 per month, it’s time to give your listing the edge it deserves.