Anniversary gifts are thoughtful presents that couples give each other for different milestones in their relationship. Whether it’s a same-sex or heterosexual couple, the amount of diversity on Etsy is astounding.
In fact, there are approximately 2,317,898 listings on the platform with a short search using the keywords “anniversary gifts”. With this in mind, if you’re a seller who wants to enter what seems like an oversaturated market with your special product, this post is for you.
Take a look at the size of the market and bestsellers below.
With over 2.3 million listings on Etsy for the search “anniversary gift”, we thought we’d break down the category a bit further and see what we can determine about the market size. We did this by dividing this category of gifts into male and female.
For “anniversary gifts for him”, the total listings count on Etsy is 387,359 and “anniversary listings for her” gives us a total of 861,281 listings.
But despite such contrasting figures with regard to genders, what type of search volume are we seeing? We tried to identify this with the help of Sale Samurai.
Here’s what we found.
We discovered quite an extensive list of keyword searches for anniversary-related gifts on Sale Samurai, with quite a high search volume. However, this search volume generally depends on the year of the anniversary.
For example, an eighth-year anniversary yields just over 26,000 searches whereas a search for a 65th anniversary gift yields just over 1,000 searches.
Therefore, it makes sense that the higher the number of the anniversary, the lower the search volume because the rarer it is for people to be married or together for a period of 65 years.
With this in mind, let’s explore some of the most common keywords and their related search volume on Etsy below:
Numerical anniversary category:
Anniversary gifts category:
Types of anniversary gifts and gifts for him or for her:
From these extensive lists, we can identify a couple of trends that emerge. In terms of the numerical anniversary category, which is the most detailed, we see that the higher the number of the anniversary, the lower the search volume. This ties in with our earlier observation that these anniversaries are rarer.
In terms of general anniversary gifts, we see a very high search volume of over 26,000 searches for different variations of the search query, which means it must be used in your listing title to ensure that you succeed with your sales.
Finally, there is very little difference between “for him” and “for her” anniversary gifts in terms of search volume. However, based on our observations on Etsy, it appears that there are more gifts aimed at her as opposed to those aimed at him. This means the marketplace is oversaturated with female anniversary gifts even though the search volume indicates a relatively similar number of searches for both genders.
As part of our research process, we also explored what tags sellers are using to get higher rankings for the general anniversary gift search query. As a brief reminder, Etsy allows sellers up to 13 tags which help their rankings. These tags should be an accurate description of the item being sold and it should contain as many related keywords as possible to ensure the Etsy algorithm recognizes and classifies your product high up on the sales page. Here are a few of the most common and high search volume keywords that we discovered with the help of Sale Samurai:
From this non-exhaustive list of tags, we see that the broader anniversary-related search queries get a high search volume whereas the numerical anniversaries, which are highly specific, get a lower search volume in the region of 3,000 searches.
With the help of Sale Samurai, we were also able to determine what the lowest, highest, and average price is for anniversary gifts in general. This is what results the platform yielded:
Even though the highest price is quite pricey indeed at nearly $400, the average price of most anniversary gifts is in the region just short of $57.
We identified two Etsy sellers who appear to be following Etsy’s recipe for success in terms of optimizing their listings.
Here are the two that we discovered:
Interestingly enough, seller one has definitely used the keywords “anniversary gift for her” to cash in on this niche, whereas seller two has not included this keyword in at all.
Nevertheless, the reference to “couples” and “gift for her” as well as “gift for him” capture a wide search query so both sellers are quite successful in their efforts.
Although the two items described above are both on sale at the time of writing this article, their prices are ideal because they hover very close to the average in this niche.
This is an effective strategy that does not alienate buyers with excessively high prices and also one which does not signal that the product is of poor quality because it is cheap.
In addition to the above strategies, we also see that both sellers have incorporated short videos in their image reel, meaning that they’re much more likely to capture their audience’s attention this way.
Furthermore, not only are all 10 image spaces used up by these two sellers, they also make sure to provide as much details and information about their products as possible through the use of descriptions and different color variations that are available.
Extracting the key insights from the two bestsellers mentioned above, we’re able to offer the following short list of recommendations:
Although the anniversary gift niche on Etsy is huge, there’s great potential for entering it. Crucially, your product must be unique, accurately priced and well optimized to ensure you rank and earn those crucial sales.
Of course, your task in this regard will be much more difficult without the use of Sale Samurai. That’s why we wholeheartedly recommend it. At a monthly subscription of a mere $9.99, it’s your ticket to greater rankings and more sales.