Although the Covid-19 pandemic played a big role in people turning to do-it-yourself (DIY) solutions around their homes, the DIY and crafts industry has been rising rapidly in recent years. Crafts offer people an opportunity to express their creative sides, to create something unique. Through Etsy’s craft supplies and tools category, Sellers can do just that and earn a living from something they love.
Some of the subcategories that have seen impressive growth over the past year include fabric and notions, floral and garden supplies, as well as patterns and how to guides. Considered quite a broad category, craft supplies and tools can range from nail decals and egg stamps to crochet patterns and wire strips for face masks. Some of the biggest opportunities for Sellers are yet to be explored, but this is still an excellent niche to get into, especially if you’re not quite the artsy type but have the resources to help those who are.
To effectively categorize what exactly falls into the craft supplies category, we need to turn to Etsy for some guidance. They say that these are “tools, ingredients, or materials whose primary purpose is for the creation of an item or a special occasion.”
The craft supplies that Etsy permits to be sold on its platform include supplies that may be handmade or vintage or even commercial. Some examples of craft supplies include: beads, paints, fabric yardage, patterns, DIY kits, blanks whose main purpose is crafting, and more. In addition, party supplies – such as balloons, confetti, and cake toppers – can also be sold as craft supplies. Items that do not qualify as craft supplies include mass-produced clothing and accessories which are ready for retail sale, or blanks that are ready to use as is.
Nothing beats numbers to support research. This is why we looked at what Etsy found as the top shopping pattern increases year-after-year. Curious about what they are?
Here are the trends as of January 2022:
Now that you have an idea of what items have sold best over the recent period, it’s worthwhile noting which some of the top performing stores were.
As of January 2022 they were:
So, what makes craft supplies and tools such an awesome category to get into?
Well, if you’re a craftsperson, you already have access to these tools and materials and it is easy to expand your shop into a successful business.
This is in contrast to handmade products, which have to be crafted first, and then marketed or vintage items, which have to be collected first.
Selling craft supplies and tools on Etsy can be a profitable business if you find the right products and jump on the trends quickly enough. With DIY expected to remain as a popular subcategory of craft supplies, you can easily take advantage of this niche to offer DIY-ers the right tools and equipment to help them get started.
The DIY market is expected to rise exponentially by 2024 and this is a great market to get into. Etsy could be the perfect platform for you, as it targets exactly those creative shoppers that you’re looking for. Then there are categories for kids apart from adults, and this is also a great category to try out. Also make sure to check out what other successful shops are doing and how they’re optimizing their listings. This will be a great starting point on your way to selling craft supplies and tools on Etsy.