One of the most valuable resources for Etsy sellers is the feedback provided by customers.
While numerical ratings offer a quick snapshot, it’s the words of the customers that truly hold the gold.
In the following sections, we’ll explore how you can improve your handmade Etsy creations via your client reviews.
If you’re running an Etsy side gig, product reviews play a pivotal role in your performance. They can shape the success and growth potential of any shop.
Because they’re directly linked to buyers’ purchase decision-making. Reviews also strongly influence listings’ rankings.
Put otherwise, the more positive feedback your items collect, the higher the chance of your product appearing in the first result pages.
But let’s summarize the main reasons why product reviews matter in an easy to comprehend list:
Although all of the mentioned above are vital, there’s one thing that makes reviews an inevitable part of your journey to success – they create an entirely new space for improvement.
While positive reviews are great for business, negative or constructive feedback is also beneficial. Sellers can turn this criticism from a vulnerability into a strength.
How? By improving their products or refining their customer service based on buyer experiences.
Let’s find out how.
Before you can polish your Etsy listings to perfection, there’s one essential step to take – interpreting the available feedback.
Making sense of customer reviews effectively can offer critical insights into the weak spots of your Etsy store. By acting upon your discoveries, you can enhance the consumer’s experience and increase sales.
Here’s how you can achieve this.
The first step is to classify your reviews and sort them into categories.
This will enable you to quickly understand the types of feedback your Etsy shop is receiving.
Here are the three fundamental review categories you need to be aware of:
As a seller, you’ll notice that you’ll often receive star ratings for your Etsy products.
Go beyond the star rating.
The content of the review can provide specifics about what the customer liked or disliked.
We recommend looking for themes or specific mentions related to:
If multiple customers are raving about a particular item feature, consider highlighting it in your product description or even expanding that product line.
Conversely, if several shoppers mention the same issue, approach this as a sign that there’s an aspect of your business that needs attention.
For instance, popular product features that call for improvement include price, durability, usability, and even item descriptions that create unrealistic expectations.
Last but not least, use customer suggestions and feedback as a resource for improving existing products or developing new ones.
Let’s dive into this in more detail in the next section.
Receiving a negative comment about your product can naturally be disheartening and demotivating.
But before you let a bad review overpower you, remember that it can be viewed as an opportunity.
Once you’ve applied the above guidelines for identifying areas needing refinement, implement changes systematically:
These are just a few examples of how you can transform your listings based on the received feedback.
Every opportunity for improvement will be unique, based on your product type and available reviews.
For any unclear feedback or reviews that hint at potential enhancements, don’t hesitate to reach out to the customer.
Politely ask for elaboration and understand the issue in detail. The client’s perspective can provide deeper insights and show you gaps that you weren’t aware of initially.
Before making any dramatic changes to your existing products, consider creating a prototype or a test batch incorporating the suggested changes.
This will allow you to assess the feasibility and effectiveness of the new version before a full-scale implementation.
As the most popular marketplace for handmade and authentic goods, Etsy is also among the most competitive environments to sell in.
To stand ahead and outperform others, you must constantly evolve and grow. One of the ways to do this is via product refinement based on product reviews.
By incorporating the information and tips from above, you can improve your shop’s quality, increase your visibility, attract more buyers, and double your earnings.