As if Etsy wasn’t already leading the industry with low seller fees, compared to some of its competitors, its new Share & Save Program is yet another step in the right direction. To promote seller Etsy shops, Etsy has introduced a program to incentivize sellers to advertise their products and listings organically on social media platforms and email.
Etsy’s Share & Save Program – How To Boost Your Shop’s Visibility. Ety’s new Share & Save Program will allow sellers to share trackable links on social media, via text message, or email and receive a 4% refund of the total sale from the Etsy bill. This new program will not only allow sellers to save on Etsy fees but it will also dramatically increase shop visibility and sales through organic marketing.
The new Etsy program has some sellers going “cha-ching” while others wonder how this will impact their bottom line. Read below to find out more about the Share & Save Program, how you can best use it to your shop’s benefit, and if there is a catch.
What Is It?
So what exactly is the Etsy Share & Save Program anyway?
Etsy introduced the program to incentivize organic marketing and sales.
The program allows any Etsy seller to sign up completely for free and generate unique trackable URLs which sellers can then use to drive sales to their listings and save on Etsy fees.
Here’s a quick step-by-step guide on how it works:
- Join Share & Save with just one easy click! Check it out here.
- Share your shop, listing, or promotion link with your social media followers, on your email newsletter, or with friends and family via SMS text.
- Once buyers click on your link and place an order you can track your stats and watch your savings pile up.
- Etsy will take 4% of the total eligible sale and refund it to you instantly!
Did you catch that last part?
It’s not a 4% reduction in the seller fees, it’s a 4% refund from the total order.
That means if you sell something for $200 with your Share & Save Etsy link, you will save $8 on your 6.5% Etsy fee.
Your total Etsy fee, in this case, wouldn’t be $13 (which is 6.5% of 200) but only $5!
Again you save $8 on your $200 order.
Multiply this across your entire Etsy store and watch your savings accumulate.
A few quick things to note:
- You won’t get the refund if you share your link within Etsy, meaning in messages or listing descriptions. The idea is to share the link outside of Etsy.
- The promotion only recognizes a buyer’s last click. So if your customer clicked on your unique link but then clicked on an Offsite Ad, for example, and then proceeded to place an order you won’t get the refund.
- Buyers have 30 days to place their order after clicking your link for the refund to apply.
- The good news is that links never expire!
How To Sign Up
As mentioned above, signing up for the Etsy Share & Save Promotion is completely free and you can do it in one easy step here.
The promotion is available to any Etsy seller so you should 100% take advantage of this incredible opportunity immediately.
You can also sign up by going to your “Shop Manager” clicking on “Listings” and then selecting the Settings gear drop-down where you will see “Share” with a “Share & Save” announcement next to it.
How To Use It For Your Business’s Advantage
The first thing you should do is get your shareable links.
Even if you solely rely on keyword and search optimization on Etsy, you should still enroll in the program and get your links so that you can share them on social media.
If you are already selling on Etsy then you probably have social media accounts where you can promote your products. This is just a great way to save big!
If you have accumulated email subscribers, then again make sure you use your Share & Save link when sending weekly newsletters.
Finally, anytime you meet someone or a family member who asks about your business, now you have a better link to send them that will increase your bottom line with virtually no extra effort from you.
How Else Can You Use It?
One of the really great things about the shareable Etsy links is that they are very flexible.
So you don’t just have to share your specific product or listing link but you can share links for all of the following:
- Share links to your entire shop. This way buyers can browse your entire selection of products and as long as you use a “Share & Save” link for your shop you will reap the rewards.
- Share links to product reviews. This is a great way to convince buyers and once people are done reading a review and want to place an order you will save here as well!
- Share links to promo codes when you are running special offers on your Etsy shop. You can access this code on the “Sales and Discounts” page and use the trackable link from there.
Will This Hurt My Shop?
Absolutely not.
It’s only natural to think that there is some kind of catch, maybe Etsy will flag your account or not send search traffic to your shop.
As it stands right now, no such “catch” exists.
Etsy wants you to promote your shop outside of Etsy and get more people onto their platform so if anything the more sales your links bring in the better for you and Etsy!
All in all, the new Share & Save Promotion from Etsy is a great way for sellers to save money with each sale!
Unlock the full potential of your Etsy shop by optimizing your listings and products to appear first on Etsy search.
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