What most people end up picking for their business name or “shop name” when it comes to Etsy is not typically what they end up with. This comes down to Etsy sellers pivoting, changing, and really coming into their “brand”.
It does not matter if you are a brand-new Etsy seller or you have been around for years, chances are, at some point in time (maybe even right now!), you have felt completely lost and invisible. How do you get