Etsy continues to grow as a marketplace year over year and chances are, if you are reading this, you are a seller on the platform!
Etsy remains one, if not THE best marketplace as a small business that will allow you to easily set up a store, take orders, and fulfill them while build a brand.
We have all heard the saying that you should not put your eggs in one basket, but most small businesses start with only a single product, or a single type of product. As you grow though, things start to change.
You start to offer different products, you dive into different niches, and sooner rather than later, you realize that the brand you were building, is all over the place!
The easy way to fix this problem, is to open and manage multiple Etsy shops at the same time!
In this article, we are going to dive in to the benefits of opening multiple Etsy shops, HOW to do it, and some things you will want to be aware of before you make the decision.
The simple answer is absolutely yes! You can run a second Etsy store. In fact, you can run more than 2 Etsy stores. You just need to make sure that you are following the rules that the Etsy Seller Policy lays out.
However, before you start a second Etsy store, let’s talk about why you might want to in the first place as it can be a bit daunting once you are in deep!
Before you go ahead and open a second Etsy shop, see if one of these describe you or your business. If so, then having a second Etsy store can be one of the greatest decisions you make!
There are a few cons of opening up a second Etsy shop though, and you should think long and hard about them.
The first is that you are going to be splitting up your branding!
One brand is hard enough to build, but what you are looking to do is build 2 brands…at the same time! This can be a daunting task. This will mean you will have to do double the work. You will need to do customer service for 2 brands, promote 2 shops, pay 2 Etsy bills, manage more social media accounts… the list goes on and on! If you are ready to take the challenge, then it can be well worth it, but just remember all of the work you will need to do to be successful.
The second con of opening your second Etsy store is that you will need to juggle 2 email accounts.
This goes hand in hand with splitting up your branding, but you really need to think about if you want to have 2 of everything (since you will need another email for your second account). If you can, excellent!
You now have your mind made up you are creating a second Etsy store. That’s great news! Now here is what you need to know.
Etsy has a seller policy, and you will need to follow these rules:
If you create a second shop and it gets shut down immediately, DO NOT PANIC.
This has happened in the past to people we know and this is not something to worry about. As long as you are following the rules, all you need to do in that case is reach out to them, explain why you are opening a second shop, and they will unlock it for you and you will not have an issue going forward.
Now that we have that out of the way, let’s get into how to actually open a second Etsy store.
Head over to Etsy.com and make sure you are logged out of your first shop. You need to register a brand new account so make sure you have a new email ready to go!
Once you have a brand new account created and are logged in, go to your profile drop down from the top menu, and click on sell on Etsy.
You will now be able to open your shop!
You will want to make sure that you fill out your shop language, country, currency, and time commitment so that your profile is completely filled out.
This is pretty straight forward.
Your shop language will be what the default language that is used in your store. You will not be able to change this later (but you can add translations), so pick a language that the majority of your customers know!
You need to also make sure that the currency you are going to list is the currency you are comfortable selling with. There may be conversion fees that apply if your bank’s currency is different from your shops. Make sure to get familiar with the different Etsy fees.
The rest is just like the first Etsy store you set up, so give it a name, fill out all of the options, and start listing your products!
In order to manage both of your Etsy shops, you will want to make sure that you are checking each one daily!
Since each one is under a different email address, we recommend that you use either 2 different browsers, or the same browser but have a window open as incognito. This will allow you to log in to the 2 shops at the same time.
Make sure you do NOT forget you have 2 shops. You could be leaving customers hanging with customer support, and that is the easiest way to kill of your new brand.
We would also recommend that if you are running 2 Etsy stores to make sure you have the “Sell on Etsy” app on your phone!
When it comes to keeping track of all your listings across your multiple Etsy stores, it can get really complicated! That is one of the reasons we want to help streamline the process and make it easy here at Sale Samurai.
With our software, making sure your listings are in front of the right audience is simple and fun!
That about wraps up this guide! After reading through it, you can see that having multiple Etsy stores can be a really good thing, or a bit of a headache. Please take the time to evaluate if this is the best decision for your business!
If it is, then get after it and good luck!