If you are into creating your own work for sale online through platforms such as Etsy, you are aware of how important SEO is in your continuing success. There’s just no other way around it, you need to be seen when people search for whatever it is that you do.

Here, we’ll establish the basis for writing a comprehensive Etsy listing description that people want to read and, more importantly, easily understand in order to help you make sales.

A proper framework is essential for all types of writing, not just selling descriptions on Etsy. A solid Word document’s structure serves as the foundation for a short, easy-to-read, and intelligible piece of content. You’ll want an amazing Etsy item description structure to guarantee that everything flows smoothly, that the information is obvious, and, most importantly, one that makes you sales.

SEO Refresher/Guide

But for the novices reading this, what Is SEO exactly? SEO (Search Engine Optimization) is the process of increasing organic search engine traffic. In the case of Etsy, having a solid SEO description will increase the position of your product (and occasionally your entire shop) in the search results pages. This implies your goods will have a better chance of being seen.

One technique to increase SEO of your Etsy listing description is to include relevant keywords with high search traffic potential. Customers enter keywords into the search bar and results pop up. You want to match what they are looking for and eventually become amongst the top sellers matching those words.

Short-tail keywords are three words or less, such as “journal.”

Long-tail keywords are more particular and may be something like “puppies annual journal.”

The difference between “journal” and “puppies annual journal” is obvious: long-tail keywords are longer, more specialized, closer to what customers are looking for, and closer to the point of purchase. Short-tail keywords (keywords) such as “journal” are more general and less specific.

Let’s start by making a template for a downloadable version. For this part, you can easily rely on the many tools that an application like Bookbolt can offer you. And here are some things you can consider when finalizing how you wish to be seen and what is most likely to catch the attention of new business.

Excite Your Prospect

First, let’s do that very thing: excite a searcher into looking at your offerings more closely! You can begin with a strong statement or with putting it back to them through a question.

Ask them if they’ve been looking for something to help them keep their thoughts and ideas in one place? “Here is the ideal journal to help you get your thoughts in order”. You can then describe your journal/product in detail and what sets it apart from similar offerings. Explain what the journal is, what it does, and how it can be used in no more than 50-100 words.

Make it Personal

You may also use this as an opportunity to make it more personal. What inspired you to design this particular journal? Was it originally intended for your own use? Make use of your backstory as it will make you and your company more approachable and accessible to the customer. You might put fast bullet points here about what comes with the journal once the customer buys it. Outline how many PDF files are included, how many journal pages are included, the sizes, and so on.

The Technical Details

And here comes the (possibly) not as much fun part. You do have to give specific details like dimensions, etc. You also want to make sure you note that details like the colors may appear differently based on their monitor or computer settings, and finally, download instructions for the listing. You could, if your skills lend to editing, attach a video link showing how to download your journal or how to use it.

You might even consider include your freebie, bundle package, or a direct link to your website after that, if that’s something you’ve already set up. This is the ideal time to include an upsell, promotion, freebie, and connection to your website. Make it eye-catching and attractive! Finally, underline critical facts that the customer should be aware of. Explain your return and exchange policy, as well as how to reach you if you have any problems or questions.

How To Integrate SEO Without Looking “Over-Optimized”

But how does one include good SEO in the description of an Etsy listing? Identifying suitable keywords in your niche/ journal is the first step in developing an optimized Etsy description listing. You can find keywords in a variety of ways, including using the Etsy search bar, examining your competition‘s term use, Google search, Bookbolt, or any service that assists with keyword research and Etsy SEO.

The next step is to strategically place your keywords in the listing description on Etsy. We suggest starting with a few, moving on to a couple in the middle, and finishing with one or two. The goal here is to avoid making it spammy, which you really want to avoid at all costs. “The world’s best puppies annual journal PDF journal, decent notes, journal for everyday usage,” for example, comes across as spammy and robotic. In contrast, “Here is the best puppies journal, and you can quickly download this PDF journal for daily use,” is a much better way to put it. The last example flows, is intelligible, and includes a few keywords in a single sentence.

The final step is more of a suggestion, but try to ensure that the keywords from your title and tags appear in your description. With your Etsy description, this could have a positive impact on Etsy and Google SEO. However, avoid repeating the same terms throughout your description. You should make certain that your words are clear and precise. Include no jargon or sophisticated words. The usual rule is to make your explanation easy to read and understandable to students in the seventh grade or lower. Include several descriptive words, such as incredible, ultimate, wonderful, fantastic, and lovely, to thoroughly engage the reader.

Customers generally dislike reading lengthy descriptions which may discourage them from purchasing your product. To help boost sales, strive to keep your description concise, cheery, and informative. Additionally, keep your word count to no more than 1000 (and even that is pushing it).

You need your listings to be seen, and the main way this is going to happen is by having SEO that pushes your offerings forward. You can look at what top sellers do in real-life situations and follow articles like this. As we mentioned earlier, something like Bookbolt is a one-stop shop to help you with this process, so sign up there today and see what you have been missing in your own descriptions!