Branding Module Pt. 1: Maximizing Your Brand on Etsy: A Guide to Image Customization
Maximizing Your Brand on Etsy: A Guide to Image Customization Savvy and experienced Etsy shopkeepers are, by now, pretty adept at knowing what they need to do to attract customers. They’ve learned by trial and error, they’ve followed all the individual blogs we’ve written on the topic, perhaps they’ve even gone out of the dependable […]
Branding Module Pt. 3: Extending Your Etsy Brand Beyond the Screen: A Guide to Tangible Branding
Extending Your Etsy Brand Beyond the Screen: A Guide to Tangible Branding As someone who got his start in the branding, product design and branding world long before the Internet, I am still surprised at the number of folks who do not think beyond the digital world when it comes to the customer experience. Lots […]
Marketing Module Pt. 1: Effective Marketing Strategies for Your Etsy Shop
Effective Marketing Strategies for Your Etsy Shop I know few creative people who said, “I can’t WAIT to start the sales process!” We think with the other half of our bran than those who have sales in their DNA. However, at this point in my career I am witnessing too many contemporaries who never ventured […]
Marketing Module Pt. 2: Mastering Social Media Marketing for Your Etsy Shop
Mastering Social Media Marketing for Your Etsy Shop A few weeks ago, we talked about how to leverage social media for branding your Etsy shop. If you followed our advice, you’ve now completely optimized your social media approach as it pertains how you want the world to perceive your enterprise. Now it’s time to bring […]